Home Finance specialist Bruntwork partners with Magical Katrina to develop a bespoke online fatigue solution

Bruntwork partners with Magical Katrina to develop a bespoke online fatigue solution


LOS ANGELES, CA/ACCESSWIRE/May 12, 2022/ For many people, the work-from-home rules may be over, but for Bruntwork, an international web development company, much of their work continues on Zoom. Bruntwork was looking for an innovative solution to back-to-back online meeting fatigue and found one in online entertainment specialist Magical Katrina, run by Katrina Kroetch.

Bruntwork, Thursday 12 May 2022, Image from press release

Bruntwork COO Adam Pisk said Katrina was one of the first people to recognize the importance of bringing fun into Zoom meetings and he hired her to create a specific solution for his team.

We noticed that as the Covid restrictions receded, our staff productivity was still down,said Pisk.We realized that many employees were feeling burnt out, so we hired Katrina to help bring our Zoom calls back to life. She has a range of experience working with Fortune 500 companies to keep staff motivated and we wanted to use her skills and produce a bespoke solution for us.

Magical Katrina, Katrina Kroetch, is an award-winning magician who has been performing around the world for over a decade, but hers was one of the professions that was hit by Covid overnight. When the pandemic hit in March 2020, Katrina had all of her live shows cancelled.

“I lost six months of income in one week”, Katrina said. “Like many people around the world, I had to act fast and pivot in uncertain times.”

Katrina has found that her unique blend of whimsical and comedic magic has established her as a pioneer in virtual event space, and she’s proud to be able to help staff overcome Zoom fatigue.

I understand the problem, women are particularly affected when it comes to line fatigue and they have enough challenges when it comes to labor,Katrina said.They often have lower salaries, bear the burden of care when it comes to children, and then this Stanford study showed that women have longer Zoom meetings and take shorter breaks from each other than men. This leads to a much higher instance of zoom fatigue.

Katrina is one of the best magicians in the world and is best known for her performances on the TV show Masters of Illusion and his appearance on the hit TV show, Penn and Teller: Fool Us where she managed to trick half of the duo.

Helping Bruntwork to motivate its staff

For Bruntwork, Katrina began to develop a bespoke approach to ensuring regular international catch-ups were effective, motivating, but also fun.

Katrina mixes her magic shows with online team building workshops and unique corporate experiences.

She’s performed for thousands of holiday parties, client meetings, conventions, trade shows and hackathons. Every once in a while, Katrina also adds a bit of excitement and surprise to many dull and boring Zoom meetings.

Because of all the success she had as a virtual magician, she decided to pay it forward by teaching other magicians how to put on virtual performances. She has lectured for the International Brotherhood of Magicians, the Society of American Magicians, and the world’s largest online magic retailer, Penguin Magic. Katrina has also volunteered and advocated for Magicians Without Borders and the non-profit organization Emergency Circus, donating her time and performances to help and inspire those in need.

With over 38,000 subscribers on instagram, there is no doubt that she is an audience favorite because of her interactive virtual magic shows and captivating live performances. It’s a no-brainer for businesses and organizations to invite Magical Katrina for their next online meeting. Watch her make everyone’s Zoom fatigue disappear in an instant.

About Bruntwork

Bruntwork is an outsourcing company with expertise in building cost effective, efficient and scalable operations teams for businesses wishing to grow quickly and efficiently. Since 2010, Bruntwork has built its team to over 1000 teams of deployment specialists across most operational functions including; Data and analytics, digital marketing, digital content production and website and app design, telesales for inbound and outbound campaigns, and multi-channel customer support.


Adam Pisk
Email: [email protected]
Phone: (877) 319 3837

THE SOURCE: bruntwork ltd.

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