Home Finance specialist iVendi Hires Darren Sinclair as Commercial Director

iVendi Hires Darren Sinclair as Commercial Director


Digital automotive retail finance specialist iVendi continued to recruit senior executives with the appointment of former Cox Automotive Europe board member Darren Sinclair.

Sinclair joins the company as its first commercial director as it embarks on a plan to triple revenues within three years.

His appointment comes a few weeks after the arrival of former Chrysalis-Solmotive co-owner Paul Bennett as iVendi’s senior vice president for international affairs and banking alliances, and Simon Hunt as the newly created head of information security and compliance.

Commenting on Sinclair’s arrival, iVendi Managing Director James Tew said, “Darren is one of the most experienced and knowledgeable people in the automotive digital retail industry and an important addition to our board of directors as we embark on our next phase of expansion.

“We now believe that we have the right team, the right product and the right support in place to really make a further and significant impact in the UK, Europe and beyond. These are exciting times at iVendi.

Until August, Sinclair was a member of the Board of Directors of Cox Automotive Europe with responsibility for the operational and strategic direction of the company’s digital retail solutions business, Modix and Codeweavers.

He also spent five years as Managing Director of Modix in the UK and internationally and served over 20 years at Auto Trader UK, ultimately as Director of Digital Operations.

Sinclair said he looks forward to helping iVendi achieve its “ambitious and credible” growth plans.

He said: “iVendi has created an enviable position in the market with a strong presence in the digital automotive retail industry in the UK and Germany, providing an advanced and scalable solution ideal for manufacturers, retailers and lenders.

“The company has ambitious and credible plans to grow rapidly over the next three years and I am delighted to have been invited to be a part of this adventure. There is enormous potential here to build on already impressive achievements. “

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