Home Enthusiast New York Fashion Week saw Web3 enthusiasts, ‘Love Island’ stars

New York Fashion Week saw Web3 enthusiasts, ‘Love Island’ stars

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  • During New York Fashion Week, blockchain gaming company ChainGuardians launched its first “phygital” clothing line.
  • Using AR and VR, guests could “try on” and interact with the garments before they hit the runway.
  • Web3 enthusiasts and “Love Island” stars Ekin Su Cülcüloğlu and Davide Sanclimenti attended the event.

Around cocktails and bespoke water bottles, Web3 enthusiasts mingle with fashion designers. NFT artists and owners chatted while impeccably dressed influencers took photos nearby. Somewhere Beyond the Crowd, ‘Love Island’ Season 8 Winners prepared for the events of the night.

The unlikely mix of people were brought together earlier this week for a New York Fashion Week show that mixed real fashion with Web 3 couture. Among the brands on display were e-commerce store Oh Polly and gaming company blockchain ChainGuardians, who came together to highlight the emergence of augmented reality in fashion.

Overlooking Manhattan from 3 World Trade Center, ChainGuardians gave attendees a first look at its Phygital Meta Street Wear Collection, a clothing line that can be worn both IRL and in the Metaverse.

“(Phygital) is where the future is,” ChainGuardians co-founder and CEO Emma Liu told Insider. “We believe that products that accompany digital experiences are what people will expect in the future.”

Prior to the show, ChainGuardians had a virtual reality area where guests could don headsets to view and “touch” virtual versions of the garments, which would then be seen on human models on the catwalk.

Nearby was an augmented reality installation where attendees could virtually “try on” colorful streetwear. And, of course, there were physical t-shirts — which came with a chip that could be scanned to give the owner an NFT — that attendees could take home.

Part of the collection’s goal, according to Liu, is to engage “non-crypto” people — those unfamiliar with Web3 — as well as women.

Metaverse strategists have said that women face higher barriers to entry when trying to break into Web3. Liu hopes physical clothing will act as a way to engage and activate more women in the metaverse.

“When you wear your t-shirt, your metaverse avatar will wear the same,” Liu said. “These are opportunities that we can bring women into the space and make it easy to understand – starting with fashion.”