CHICAGO & VANCOUVER, British Columbia – (BUSINESS WIRE) – Sep 30, 2021–
Reach3 Insights, in partnership with Rival technologies, today launched a consumer analytics tool specifically designed to help brands better understand how to retain customers acquired during the COVID pandemic.
New customer experience enables brands to more effectively monitor the needs of new customers and respond quickly to changing attitudes and perceptions by engaging directly with consumers and providing an ongoing communication channel to capture information of the moment.
The solution is based on Rival’s mobile messaging-based information technology, giving brands and marketers real-time access to projectable quantitative data as well as rich photos, videos and other more qualitative contributions, submitted by consumers, to help realize their needs.
New customer experience was developed in response to research conducted by Reach3 Insights, using Rival Technologies’ mobile market research platform, which stated 45% of U.S. consumers switched brands during the pandemic, 85% of these consumers plan to stick to their new purchasing decisions.
“The results of our ongoing COVID research clearly show that there have been both winners and losers due to pandemic behavior changes, with many rebranding behaviors persisting,” said Matt Kleinschmit, founder and CEO of Reach3 Insights. âIt shows how brands that can adapt quickly to changing consumer habits can steal market share even in extreme market volatility, and also underlines how important it is for companies to have ” a tool allowing them to better anticipate the needs of incumbents and new ones. customers so they can make sure they too don’t lose share to the next brand that comes along.
Companies like Brunswick, whose nautical group has benefited from a massive influx of new customers during the pandemic, use New customer experience to foster deep and immersive continuous learning with new customers so that they can better anticipate future unmet needs and prevent future churn. There is a whole new set of clients with entirely new expectations and notions of what their experience should be, and New customer experience provides instant understanding of their motivations and expectations so Brunswick can increase loyalty, advocacy, NPS and retention, chart the ‘new’ path to purchase, identify sticking points during the buying journey and track consumer needs and preferences change over time.
âBefore COVID, new customers followed a familiar buying path. COVID has introduced us to a whole new cohort of end consumers – a unique segment of end consumers who are a true catalyst for change, âsaid Larisa Mats, Head of Consumer and Market Insight for Brunswick. âIt was imperative to deepen our understanding of this new segment and develop a plan that builds trust, loyalty and, ultimately, long-term customer value. “
âNew customers are increasingly difficult to retain. The cost of acquisition is skyrocketing, âadded Andrew Reid, CEO of Rival Technologies. âThe ability to quickly engage and retain new customers on mobile is mission critical. Traditional email-based methods can actually hurt these new relationships. We developed this solution to look less like a ‘test’ and more like meaningful mobile engagement that new customers are looking for. “
Reach3 Insights and Brunswick to present more details on this unique insight solution this week Quirks Chicago Marketing Research Conference this Friday October 1 at 10:30 am CT during their âKeeping Your Customers COVID: How Brunswick Is Leveraging Mobile Messaging-Based Conversational Information to Nurture the Next Wave of Brand Advocatesâ.
Rival Technologies is the world’s best mobile market research platform. With 20 years of research experience, we combine the best digital experiences with sophisticated market research rigor in a way that inspires people to share deep, rich and actionable information. Email surveys are dead technology and are more like a test than meaningful brand engagement, which is what people need. We engage consumers in real time, on their mobile phones, in a way that feels organic, familiar and fun. Using chat, video and machine learning, our system quickly and efficiently captures rich quantitative and qualitative feedback. By working with leading brands such as ViacomCBS, P&G, Facebook, REVOLT TV and Samsung, we make market research more inclusive, accessible and relevant to the modern mass consumer. For more information visit https://www.rivaltech.com.
Reach3 Insights is a full-service research consulting firm that develops scalable conversational analytics solutions for today’s modern, agile business. Led by CEO Matt Kleinschmit, the company uses immersive, instant research designs and dynamic digital storytelling to deliver deep experiential insights that inspire action. Reach3 is part of the Reid Campbell Group and is a sister company of Rival Technologies, a technology company that develops chat, voice and video solutions that integrate with the messaging platforms and technologies that people actively use every day. For more information visit https://www.reach3insights.com.
Senior Vice President, Daddi Brand Communications
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PUB: 09/30/2021 17:12 / DISC: 09/30/2021 17:13
Copyright Business Wire 2021.