Predicting a surge in Halloween retail sales, Shipt is launching the hottest candies, trending costumes and must-have decorations to help consumers navigate the retail landscape.
BIRMINGHAM, Alabama., October 11, 2022 /PRNewswire/ — Dispatch, the same-day delivery company and shopping accomplice, is helping consumers get through the magical Halloween season. As Halloween spending is expected to soar to more than $10.6 billion This year1the go-to shopping accomplice publishes the first ever Shipt Halloween Trend Report – a shoppable list of costumes, candies and decorations to bring the magic this Halloween season.
To inform the Halloween Trends Report, Shipt used proprietary data and polled Halloween fanatics across the country to find out where consumers are looking for costume inspiration this year, as well as how they’re going. decorate and what they plan to distribute to trick-or-treaters this year.
Inspired by the survey, Shipt then tapped the world’s largest confectionery manufacturer, March Wrigleyand Halloween hosting specialist, actress and mom of two, Jamie Chungto dig deeper into this year’s hottest trends and predictions.
“It’s no secret that consumers continue to adapt to an ever-changing retail landscape, and Halloween always raises questions about what candy to buy, what trendy costumes and what’s new this season. year, can’t miss the decorative items,” said Shipt Chief. Business Manager, Rina Hurst. “Our Halloween Trending Report not only taps into this year’s most popular Halloween must-haves, but also helps consumers navigate the busy retail season and save money.”
Key forecasts of the Halloween Shipt 2022 trend report include:
COSTUMES: The majority of consumers (57%) will turn to classic movies and TV shows for their costume ideas. According Jamie ChungShipt’s Halloween hosting specialist, here are three ways to incorporate this trend into your costume this year:
For the Power Duo: Clueless: “A boring Halloween costume? As if! A2K pieces to replicate the nostalgia the movie Clueless brings.”
For fans of Marvel: Thor: Love and Thunder: “Call on your trusty Stormbreaker or Mjolnir and head to Asgard for the ultimate costume to embody the strength of Thor or the Mighty Jane Foster.”
For the Ready to Take Flight: Top Gun team: “Perfect for Mavericks everywhere, take a simple approach by grabbing your aviators and bomber jacket to create an easy look for everyone on the flight crew.”
CANDY: “Halloween is such an exciting and fun time of year for people of all ages – but we also know that any shopping holiday is stressful and overwhelming in today’s world,” said March Wrigley Head Halloween Officer Tim LeBel. “Working with Shipt, we found that 87% of households ran out of candy for treats within the first three hours of Halloween night. To help consumers better prepare for the busiest candy night of the year, we’re excited to bring back our Candy Calculator – a proprietary tool that helps identify how much candy to buy based on the size of your neighborhood.”
Here are the best treats to add to your Shipt basket by region:
Share me the size, please: The top 15 cities that buy the most treats to share are Los Angeles, New York City, dallas, Chicago, Atlanta, Houston, Tampa, Miami, Phoenix, philadelphia cream, washington d.c., Orlando, Boston, Seattle and denver.
Chocolate Lover #1: Minnesota is the largest candy-loving state, buying the most chocolate for Halloween.
And the winner is… M&M’S®: According to Shipt’s Halloween Trends Report, the most popular Halloween candy nationally is M&M’s®.
And for more candy choices, visit Shipt’s Custom March Wrigley candy shopping list Shipt.com.
DECOR: This year, the magic of Halloween will transform every part of the home, with nearly half of Americans (44%) planning to decorate both indoors and outdoors this year.
“One of my favorite things about Halloween is the decor – whether it’s throwing pumpkin carving parties, hanging cobwebs outside, lighting candles parties for movie night, we always do everything for Halloween,” said Jamie Chung.
According to Shipt’s Halloween Trend Report, the most popular decorating theme you’ll see this year is magic. Here are three ways to bring this trend to life at home, according to Jamie Chung:
Decorate in unexpected places: “I love Halloween decorations that have an element of surprise – using the fireplace and mantle as a blank canvas is a fun and creative opportunity! Decors like cobweb garlands, floating ghosts and decals of bats can create a festive backdrop.”
Be extra: “Rule #1 for Halloween decorating? Do everything you can. Hang ghosts from trees in your front yard, use dry ice for a witch’s cauldron in your kitchen, and place lighted pumpkins around the house to cast fun shapes and shadows on the night. Halloween is the perfect time to up the ante when it comes to design.”
Don’t be afraid to tinker: “Your Halloween decorations don’t have to be perfect. In fact, they shouldn’t be. Don’t be afraid to DIY your Halloween decoration for the whole family to enjoy. This Halloween is going to be all about magic finger painting in our house and I can’t wait.”
Whether consumers plan to stay and watch a movie, bake some candy, or throw a Halloween party, this season will bring more decorations, more costumes, more candy – and with Shipt’s Halloween Trend Report – less stress.
To find more information about Shipt, download the Shipt app, visit www.shipt.com and follow Shipt on Instagram, Twitter and Facebook. For visuals and media materials, download our press kit here.
Shipt brings the store to your doorstep. Through a community of Shipt Shoppers and a convenient app, Shipt offers personal shopping and delivery and is available to 80% of households in over 5,000 US cities. Shipt Shoppers goes above and beyond by communicating preferences and substitutions in real time. A curated marketplace of retailers, Shipt offers access to a variety of stores and product categories, including fresh food, household essentials, wellness products, office and pet supplies. Shipt is a wholly owned subsidiary of Target Corp. Founded and based in Birmingham, AlabamaShipt also has an office in San Francisco. For more information, visit Shipt’s press room.
1 Source: National Retail Federation
See original content to download multimedia: https://www.prnewswire.com/news-releases/shipts-shoppable-halloween-trend-report-brings-the-magic-to-the-seasons-most-popular-costumes -candy-and-decor-301645976.html