Home Finance specialist Thousands of requests for services to help seniors access vital insurance

Thousands of requests for services to help seniors access vital insurance


A motorist with more than 60 years of driving experience and a couple planning to celebrate their wedding anniversary abroad are among those helped by a service set up a decade ago to help older customers access to vital insurance.

The ‘signalling’ initiative was launched in April 2012 through an agreement between the British Insurance Brokers’ Association (Biba), the Association of British Insurers (ABI) and the government.

It helps seniors who may have struggled to find suitable coverage.

Under the Age and Insurance Agreement, if an insurer or insurance broker is unable to offer cover to an elderly motorist or holidaymaker because their age is over its age limits, it can automatically refer the customer to another supplier who can meet their needs, or to a dedicated signage service such as Biba’s “find insurance” service on 0370 950 1790 or www.biba.org. uk/find-insurance.

Biba said it has received more than 860,000 inquiries from its insurance search service.

A client assisted by Biba’s insurance service is Jayne Carson, 70, who will celebrate her wedding anniversary with her husband in California, where they married 27 years ago.

The trip was canceled in 2020 due to Covid-19 and with the holiday postponed for this year, Ms Carson faced a new challenge finding travel insurance.

She said: “It seems like when you hit 70 you get dumped in terms of travel insurance.”

She added: “These are all tick boxes, and you can’t talk to anyone.”

Biba’s department put Ms. Carson in touch with AllClear Travel Insurance, which provided insurance for the vacation.

She said: ‘I’m so thankful that someone can cover us. We had decided we were going on the trip regardless because Covid has already come and ruined our 25th wedding anniversary vacation, but luckily AllClear was able to help us. We look forward to returning to the United States where we got married and had many memorable trips.”

AllClear CEO Chris Rolland said: “We would never recommend anyone travel uninsured, even more so when it comes to travel to the United States where costs can be extremely high – and where there are pre-existing medical conditions. If in doubt, always consult a specialist broker with expertise in this area.

In another case, an 86-year-old man was denied auto insurance by multiple agencies because of his age.

Biba’s Discovery Insurance Service put him in touch with AJ Insurance, which provided coverage.

The customer said: “I’ve been driving for over 60 years so it really means a lot to me to be able to keep doing it.”

Another client who previously struggled to find coverage is Elaine Davies, 58, who signed up for a charity hike through Cuba to raise money for the Velindre Cancer Center in Cardiff. His medical history includes heart problems.

She said: “It’s a real pain because my conditions are not life threatening and I want to continue to live a full life.”

She sought advice from the British Heart Foundation, who referred her to Biba’s insurance search service and was put in touch with specialist broker Just Travel Cover.

He provided comprehensive travel insurance, including coverage for his medical conditions.

The agreement has been reviewed and renewed three times since its launch in 2012.

Graeme Trudgill, Executive Director of Biba, said: “We are incredibly proud to have helped so many people in need over the past 10 years.

“Finding suitable insurance can be a huge challenge for many people and this signaling deal has made such a difference.

“Our contact center team helps people on a daily basis and hears firsthand how signage helps.

“Access to travel and auto insurance empowers seniors to live their lives to the fullest and we will continue our mission to help many more people access the insurance they need through specialist brokers. “

James Dalton, director, general insurance policy, at the ABI, said: “The agreement offers crucial help to many in getting the car and travel insurance they need.”

The signage agreement has improved access to insurance for consumers with “non-standard” requirements. Other similar collaborations followed, to help different types of customers find insurance.

Initiatives include work between Biba and the Ministry of Defense (MoD) in 2016 to encourage ‘signalling’ to appropriate brokers specializing in cover for military personnel.

In 2020, a Foresight Signaling Agreement was launched to help people with disabilities and pre-existing people access income protection, critical illness and life insurance.

And in January 2021, the Financial Conduct Authority (FCA) confirmed that Biba’s travel medical insurance directory met its criteria for a “directory of medical cover companies” under new rules to help guide travelers with medical conditions to specialist coverage.

And in February this year, Biba, ABI and Flood Re launched a signage solution and flood insurance directory to help households struggling to obtain flood cover access insurance. floods.

John Glen, Economic Secretary to the Treasury, said: “I am delighted that 10 years after its launch in 2012, the signaling agreement between the Government, Biba and the Association of British Insurers has helped many older consumers to access travel and car insurance, with nearly 900,000 claims in total.

“I look forward to the continued success of the program and to working with the industry to ensure consumers can access the insurance they need.”