SAN JOSE, Calif .– (COMMERCIAL THREAD) – Building on a decade of investment in Smart access EDGE and REVENUE EDGE platforms to deliver an unparalleled pace of broadband innovation, Calix, Inc. (NYSE: CALX) today at Connections 2021 in Las Vegas unveiled a end-to-end solution strategy to enable Broadband Service Providers (BSPs) to get the most out of all of their investments in Calix platforms. The new Calix solution leverages the automation, behavioral analysis and predictive intelligence of the Calix Cloud to ensure that the marketing, customer support and network operations teams get a unified and holistic view of the subscriber experience, covering the entire subscriber network of a BSP, from the periphery of access to the subscriber’s premises.
The new end-to-end solutions strategy creates significant new value from BSPs investments in Intelligent Access EDGE and Revenue EDGE solutions, enabling BSPs to transform in three key areas of their business.
- Marketers will realize automated upsell opportunities with the new MyPriorityIQ Revenue EDGE suite. The new Revenue EDGE suite, MyPriorityIQ Leverage the mobile notifications feature in Marketing Cloud to allow BSPs to send offers directly to a subscriber through the OrderIQ® mobile app. The subscriber can accept the offer at the push of a button, and the service will be provided automatically via Operations cloud. For example, BSPs can send automated upgrade offers to subscribers who reach service limits. If a subscriber accepts the offer, the upgraded service will automatically be provided across the BSP network.
- Network operations will become more efficient and productive with end-to-end automation. Operations Cloud provides a holistic view of the entire service delivery network. Network bandwidth capacity limitations on the uplinks of access network systems can now be detected and resolved before subscribers are impacted by an event. Additionally, automating the delivery of service changes and quality of service (QoS) capabilities – which are initiated by subscribers through MyPriorityIQ– generates massive operating savings and increased productivity.
- Customer support benefits from true end-to-end visibility over the network. Customer support will be able to eliminate incoming support calls and perform proactive outreach to delight subscribers by proactively troubleshooting the entire network facing the subscriber from the access edge) to the subscriber’s premises. For example, a customer service representative may receive an automated notification regarding an degradation of an ONT or a fiber outage that impacts a subscriber’s broadband service. The representative can diagnose issues and proactively call the subscriber to let them know the issue is being resolved. This will ensure that access network issues are not confused with on-premises Wi-Fi issues.
“We have partnered with Calix since 2011 and this partnership has enabled us to achieve our strategic goal of continuously simplifying our business,” said Kirby Underberg, President and CEO of Chariton Valley. “Calix’s end-to-end solutions gave us everything we needed to execute a large-scale business transformation, and we were able to act quickly to seize market opportunities. Our teams love the insights we get from Calix Cloud, and we’re excited to now have visibility, insight and automation across the entire subscriber network to take our business to the next level.
“We have invested 11 years and $ 1 billion to build the world’s most advanced platforms for broadband service providers of all sizes to win,” said Michael Weening, president and chief operating officer of Calix. “Today, these platforms have partnered with the power of Calix Cloud to ensure that BSPs leverage all of their Calix assets to create a subscriber value proposition that no direct consumer competitor can ever threaten. Broadband service providers like Chariton Valley and Jade Communications, which have increased ARPU per subscriber by 100% over the past 24 months in partnership with Calix, are proving that by leveraging the end-to-end power of the Revenue EDGE and Intelligent Access EDGE, they can achieve incredible results. Whether the goal of BSPs is to run the simplest business to reduce operating costs, or to launch exciting new services that gain subscribers, the true power of these platforms is now being unleashed on the market and the speed of Calix innovation will mean that even the smallest BSP will be able to outperform and crush their direct competitors with consumers. These competitors won’t know what hit them, and our success teams are working overtime to ensure that BSPs make the most of every opportunity that comes along.
Subscribe to ConneXions 2021 learning experience, which will take place virtually November 16-18 on Calix.com.
Calix, Inc. (NYSE: CALX) – Calix cloud and software platforms enable service providers of all types and sizes to innovate and transform. Our customers use real-time data and insights from Calix platforms to streamline their operations and deliver experiences that excite their subscribers. The resulting growth in acquisition, retention and revenue from subscribers creates more value for their businesses and communities. This is the Calix mission; to enable broadband service providers of all sizes to simplify, excite and grow.
This press release may contain forward-looking statements based on management’s current expectations which are inherently uncertain. Forward-looking statements are based on information available to us as of the date of this release, and we assume no obligation to revise or update these forward-looking statements to reflect any event or circumstance after the date of this release, except as required by law. Actual results and the timing of events could differ materially from current expectations due to the risks and uncertainties affecting Calix’s business. The reader is cautioned not to rely on any forward-looking statements contained in this press release. Additional information on potential factors that could affect Calix’s results and other risks and uncertainties is detailed in its Quarterly Reports on Form 10-Q and its Annual Report on Form 10-K filed with the SEC and available at www.sec.gov.